Since 2014, more than 50k participants have screamed all around France in forests, leisure parks, malls, abandoned buildings or military forts.

Zomb’in The Dark is an event I created in 2014. Two sides face each other : the Survivors and the Zombies. Survivors, who often play in teams, have a mission to accomplish in a limited time (usually 90 minutes). They have to reach as many beacons as possible using only a map, a compass and a flashlamp. But they have to avoid getting caught by the Zombies. Zombies are after the lives of the Survivors. They are materialized by strings of fabric Survivors wear at their belts. But their ultimate goal is to scare the hell out of them by hiding, jumping, ramping, running and of course screaming.

An adventure of planning adventures

In 2018, following the enthusiasm around Zomb’in The Dark, I took the big leap and started my company Argémie to help develop the event from a side project to the main source of revenue for a team of 2 full-time organizers. And it went from 1 to 15 editions a year in a variety of locations and with unique challenges every time.

There are many different forms of travel, including road trips, cruises, backpacking, and more, each offering its own unique set of experiences and adventures.

Each event gathers around 600-700 players and some of them are fully booked in just a few hours. That is thanks to a high quality and well-optimized communication strategy. Together with my colleague Paul Chiozzotto, we have refined and improved the visuals, wording and social activity to adapt to new media usage.

Zomb’in The Dark is now a leading event in entertainment activities in France and Swizerland that led us to work with important actors such as Paris La Défense, Visit Alsace, Festival Antigel, Cergy 3 Fontaines, Transports Publics Genevois …

Evolution of Zomb'in The Dark

Skills involved

• Event planning
• Communication and promotion planning
• Graphic Design and Video
• Web development
• Ticketing and customer service
• Game Design
• Merchandising